Engagement and reach increased while followers stayed the same.
Videos increased engagement while pictures didn’t.
Reels increased reach.
Biography Optimization
Biography Optimization for IG. It is the first step I develop. It is how you will explain to your audience, what do you do, why you are important. It is the entrance to your house.
IG Strategy
Creative Strategy: To have a consistent feed, following a strategy defined by content pillars.
I used same strategy for Facebook, alternating different concepts used on IG.